The former Heineken Brewery in Amsterdam, a national monument and listed in the European Route of Industrial Heritage, offers some 3000 square metres of special exhibition space. Millions of hectolitres of Heineken beer were brewed here until 1988, when the Heineken brewery in Zoeterwoude took over production from the Amsterdam brewer.
The Heineken Experience takes up four floors and has 18 attractions with several interactive exhibits. Here you'll experience Heineken's rich history and the tradition and craft of brewing. You'll also learn about the people behind this multinational company, now the biggest international beer distributor in the world.
Attractions at the Heineken Experience include a mini brewery, a tasting bar, as well as the 'Stable Walk', where visitors can access the stables to view Heineken's iconic Shire horses which still deliver beer throughout the city. A visit to the Heineken Experience attraction takes about 90 minutes, and two drinks are included in the admission price.
Furthermore Heineken Experience is near the following sights: Albert Cuyp Market (±350 m), Gardens of the Rijksmuseum (±400 m), Rijksmuseum (±450 m), Diamant Museum (±650 m) & Museum van Loon (±650 m).
